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Oct 5, 2015

Jam Swirled Coffee Cake Recipe - Strawberry Jam Swirled Cake Recipe

Including jams in cakes is my favourite, because they add a little zing to the cakes and makes it little sticky and moist. This is a cake which has a swirled jam over it and it adds a little design over the cake and makes it taste so yummy. 

The cake itself is a moist butter cake, which is so soft and fluffy. The jam which i used in this is J.M. Smucker's® Fruit and Honey Strawberry Fruit Spread. It is a unique jam because it is sweetened with honey and not sugar..It is available in walmart. There are 4 flavours available like blueberry lemon, triple berries, strawberry and tropical. The one which is used is strawberry because i love strawberry jam more than anything else..

Hope you will give this a try and let me know how it turns out for you..

Preparation Time : 15 mins
Baking Time : 25 to 30 mins
Makes : 9 to 12 squares


All Purpose Flour / Maida - 3/4 cup / 90 grams
Baking Powder - 1/2 tsp
Salt a pinch
Eggs - 2
Unsalted Soft Butter - 120 grams
Sugar - 1/2 cup / 100 grams
Vanilla Essence - 1 tsp
Strawberry Essence - 1/2 tsp (optional)
J.M. Smucker's® Fruit and Honey Strawberry Fruit Spread - 6 tblspn

(My 1 cup measures 240 ml)


Preheat oven to 160 degree C.

Grease a 18 cm square cake pan with oil and dust it with flour. Coat it on all sides and tap off the excess.

Take flour, baking powder and salt in a sieve and sift it well. Set aside.

Take butter, sugar, in a bowl and whip till creamy.

Now add in vanilla, strawberry essence and eggs in the bowl and whip till creamy.

Now add in the flour mix in and fold gently.

Spoon this into the pan and spread evenly.

Now dollop the fruit spread here and there and use a toothpick to swirl it.

Now bake this for 30 mins.

Remove it and let it cool down.

Cut into squares and enjoy.

I used the strawberry fruit spread for this recipe

measure all your ingredients and set aside

grease a baking pan with oil and coat it with flour

take flour in a bowl

add in baking powder

and salt

sieve well and set aside

take butter in a bowl

add in sugar

use a beater to whip this up

now it is all creamy

add in vanilla essence

add little strawberry essence

add in eggs

whip till creamy

add in flour mix in

whip till mixed

fold gently using a spatula

spoon this into the pan

spread it evenly

dollop strawberry fruit spread over it

use a toothpick to swirl it

like this

now time to bake

now it is all baked and beautiful

let it cool down, now invert it into the cutting board

cut into squares


These cakes are so soft and has a little tart from the fruit spread..Totally addictive..

This is a sponsored conversation written by me on behalf of JM Smuckers. The opinions and text are all mine.


  1. Hi aarthi. I was going thru all ur cake recipes today. Have a question. I have a loaf bakeware only. Can these non_loaf cake recipes be made in loaf bakeware with same ingredients and bake time? I do not want to invest more rt now on bakeware. Just a newbie. Please advise

  2. @deepsi am not sure, all the recipes can be made in that..U have to use a shallow square of round pan


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